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Why I’ve got so much time for baby brands that design products with new dads in mind…

As a new dad, it can often feel like we’re low down the priority list when it comes to parent and baby brands. Whether it’s through their advertising, branding or design, so many products on the market today are unashamedly targeted directly at mums, with us poor dads barely getting a look in. But after working with Graco, one of…

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