Our Top Picks

  • We’re having a(nother) baby! My reaction on finding out…

    We’re having a(nother) baby! My reaction on finding out…
  • Why dads aren’t taking up shared parental leave (but why we …

    Why dads aren’t taking up shared parental leave (but why we all should)
  • The 14 different reactions you’ll hear when announcing your pregnancy news

    The 14 different reactions you’ll hear when announcing your pregnancy news
  • How our pregnancy announcement turned me into an office hero

    How our pregnancy announcement turned me into an office hero
  • The best social media pregnancy announcements – one for every personality type!

    The best social media pregnancy announcements – one for every personality type!
  • Announcing you’re pregnant? Say it with a card!

    Announcing you’re pregnant? Say it with a card!

Why I’ve got so much time for baby brands that design products with new dads in mind…

As a new dad, it can often feel like we’re low down the priority list when it comes to parent and baby brands. Whether it’s through their advertising, branding or design, so many products on the market today are unashamedly targeted directly at mums, with us poor dads barely getting a look in.…

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